Cookie Policy
Last updated: May 1, 2025
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used by websites to make them work more efficiently, provide a better user experience, and to give website owners information about how their site is being used.
Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period of time or until you delete them). Cookies may be set by the website you are visiting ("first-party cookies") or by third parties providing services on that website ("third-party cookies").
Similar technologies include web beacons, pixel tags, local storage, and fingerprinting. For simplicity, we refer to all of these collectively as "cookies" throughout this policy.
2. Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the Site to function and cannot be switched off in our systems. They are usually set in response to actions you take — such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, certain parts of the Site will not work correctly.
- Session management and user authentication
- Security and fraud prevention tokens
- Load balancing and server routing
- Form submission tokens (CSRF protection)
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us understand which pages are most and least popular, how visitors move through the Site, and where they arrive from. All information collected is aggregated and anonymous.
- Google Analytics: Tracks page views, session duration, bounce rates, and user behavior. Data is anonymized and does not identify individual users. Learn more at Google's Privacy Policy.
- Hotjar: Provides heatmaps and session recordings to help us understand user interaction patterns (where used)
- Internal performance monitoring tools
Marketing Cookies
These cookies may be set through our Site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertising on other sites. They do not store directly personal information but identify your browser and internet device uniquely.
- Google Ads: Conversion tracking and remarketing to visitors who have previously visited our Site
- LinkedIn Insight Tag: Professional audience targeting and campaign performance measurement
- Meta Pixel: Facebook and Instagram advertising optimization and audience building
3. Managing and Controlling Cookies
You have the right to decide whether to accept or decline non-essential cookies. You can exercise this right through our cookie consent banner when you first visit the Site, or at any time by adjusting your browser settings.
Browser Settings: Most web browsers allow some control over cookies through the browser settings. To find out more about cookies and how to manage them, visit www.allaboutcookies.org.
Instructions for the most common browsers:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Please note that restricting cookies may impact the functionality of our Site and your user experience. Essential cookies cannot be disabled as they are required for the Site to operate.
4. Third-Party Cookies
In addition to our own cookies, we may allow third parties to set cookies on your device when you visit our Site. These third parties have their own privacy policies and we do not have control over their cookies or how they use the information they collect.
We use cookies from the following third-party providers:
- Google LLC (Analytics, Ads, Fonts)
- Meta Platforms, Inc. (Facebook Pixel)
- LinkedIn Corporation (Insight Tag)
- Stripe, Inc. (Payment processing security)
- Hotjar Ltd. (User behavior analytics, where applicable)
5. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed. The date at the top of this page indicates when it was last revised.
6. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Email: contact@vicharay.com
- Phone: +1 669-896-6786
- Address: Vichara LLC, 4601 E Douglas Ave STE 150, Wichita, KS 67218, United States